Atom (formerly Squadhelp) Review: The World’s #1 Naming & Branding Platform

What is Atom?

Atom.com (formerly known as Squadhelp) is the world's largest naming and branding platform, reimagined for the 2026 startup ecosystem. It has transitioned from a pure crowdsourcing site into a comprehensive "startup ecosystem" that provides everything a new business needs to thrive, starting with the perfect identity.

By combining the creative power of over 120,000 freelance naming experts with cutting-edge Generative AI, Atom ensures that your brand name is not just unique but also data-validated for market resonance. It is trusted by industry giants like Nestlé, Pepsi, Dell, and Alibaba for its "soup-to-nuts" branding solutions.

Key Features for 2026

• Crowdsourced Naming Contests: Receive hundreds of custom-crafted name ideas from a global creative community within days, ensuring a diverse range of perspectives.

• AI-Native Premium Marketplace: Browse a curated collection of 300,000+ brandable domains that have already been vetted by branding experts for quality and impact.

• Advanced AI Naming Tools: Utilize machine learning models that analyze linguistic patterns, competitive positioning, and emotional appeal to find the perfect name autonomously.

• Integrated Audience Testing: Before finalizing your name, test your top choices with a real audience based on specific demographics like age, location, and gender.

• Comprehensive Trademark Validation: (Gold/Platinum tiers) Every contest includes professional-grade trademark screening to help you avoid legal risks and secure your IP.

• Managed "Agency-Level" Experience: Work directly with an experienced branding consultant who manages your entire project, brief creation, and community feedback for you.

2026 Pricing: Contests & Marketplaces

Atom provides several entry points depending on whether you want a community-driven contest or an immediate premium domain purchase.

Naming Contest Packages

• Bronze ($299): The essential package for startups, including a naming contest and basic domain availability checks.

• Gold ($449): Adds a larger award to attract top-tier creatives and includes trademark screening.

• Platinum ($749): Offers the highest award amount, full audience testing, and comprehensive USPTO trademark reports.

• Managed Contests ($1499+): A white-glove service led by a branding consultant for a full agency-style experience.

Domain Marketplace

• Sapphire Marketplace: Focuses on modern extensions like .ai, .io, and .xyz for standout tech brands without the .com price tag.

• Ultra-Premium: One-of-a-kind domains (like Atom.com itself) that convey immediate market authority and strength.

Atom (Squadhelp) vs. Namelix vs. Looka

Feature	Atom (Squadhelp)	Namelix	Looka
Primary Method	AI + 120k Creatives	Pure Generative AI	AI-Driven Design
Deliverables	Name, Trademark, & Domain	Name & Basic Logo	Full Visual Brand Kit
Turnaround	1 - 2 Weeks	Instant	Instant
Success Rate	Very High (Validated)	Moderate	N/A (Visual focus)
Best For	High-Stakes Startups	Idea Brainstorming	Visual Asset Building

Frequently Asked Questions

Why did Squadhelp rebrand to Atom?

The rebrand to Atom.com in April 2024 reflects the company's evolution from a simple crowdsourcing platform to a full-stack branding ecosystem that integrates AI, domain sales, and professional consulting services.

Is my first naming contest really free?

Atom occasionally offers "Try Atom AI Naming" promotions where you can start a preliminary contest for free to see the quality of AI-generated entries before committing to a full community contest.

Who owns the rights to the names?

Once you select a winner and complete the contest, you receive the full rights to the name. If you purchase a domain from the marketplace, you become the legal owner of record immediately upon transfer.