Durable AI Website Builder (2026): Login, Pricing & Is It Legit?

What is Durable AI?

Durable is more than just a website generator; it is a "Business in a Box" platform designed specifically for service-based entrepreneurs (contractors, consultants, personal trainers). While traditional builders like Wix or WordPress require hours of drag-and-drop design, Durable uses a powerful AI engine to generate a published, SEO-optimized website in under 30 seconds.

But the real value—and the reason for its rising popularity in 2026—is that it automatically sets up the backend of your business. When you generate a site, you also get a built-in CRM, Invoicing System, and AI Marketing Assistant tailored to your specific industry, eliminating the need for multiple expensive subscriptions.

According to recent search data, many users struggle to locate the dashboard after signing up.

Direct Login URL: You can access your account at app.durable.co/login.
Troubleshooting: If the main homepage button is missing, check your "Welcome" email for the direct magic link. You can also use your Google Account for faster, password-less access.

Key Features: The "Business in a Box"

Instant Site Generation: Simply enter your business name, industry, and location (e.g., "Miami Dog Walker"). The AI builds a full site with professional photos, industry-specific copy, and booking forms instantly.
Integrated CRM (Client Relationship Management): Stop paying for HubSpot. Durable’s CRM is natively connected to your website's contact form. It automatically captures leads, organizes them by status (New, Contacted, Paid), and allows you to add notes to every customer profile.
AI Invoicing: You can send professional, branded PDF invoices to clients directly from your dashboard. The system tracks who has viewed the invoice and who has paid, syncing directly with Stripe for fast payments.
AI Blog & Content Writer: The "Marketing" tab features an AI writer that knows your business context. It can auto-generate SEO-optimized blog posts, Google Ad copy, and email newsletters to help you rank higher on search engines.
Analytics & SEO: Every site comes with built-in analytics to track visitors and page views. The AI also automatically generates meta tags and image alt text to improve your visibility on Google.

Is Durable AI Free? (2026 Pricing)

Many users ask "Is Durable AI free?" The short answer is No, but there is a generous trial period.

Plan	Price (Monthly)	Key Features
Free Trial	$0	Build, customize, and preview your site for 90 days. Cannot publish to a custom domain.
Starter	$15 / month	Includes hosting, custom domain, 50 AI-generated contacts, and basic CRM access.
Business	$25 / month	Unlimited Contacts & Invoices, AI Marketing Assistant, and Priority Support.
Mogul	$95 / month	Manage 5 different businesses under one login with unlimited features.

Reality Check: Pros & Cons

The "Good": It is the fastest way to get a business online. If you need a professional look today, nothing beats it. The integrated invoicing and CRM save you at least $50/month in other software fees.
The "Bad": It is a "Walled Garden." You cannot export the code to host it elsewhere. If you leave Durable, you lose the site. Also, design customization is limited to grid layouts—you cannot drag-and-drop every pixel like in Webflow.

Frequently Asked Questions

1. Can I export my website code to WordPress or HTML?

No. Durable is a closed platform (SaaS). You cannot export the code to host it on GoDaddy, AWS, or WordPress. You must host your site with Durable. If you cancel your subscription, your site goes offline.

2. Is the "Free Trial" actually free?

Yes, but with limits. You can build your site and edit it for free for up to 90 days. However, the site will live on a .durable.co subdomain. To connect your own professional domain (e.g., yourbusiness.com) and remove the Durable branding, you must upgrade to a paid plan.

3. Does it work for e-commerce stores?

It is better suited for service businesses (plumbers, coaches, photographers). While it has basic payment links, it lacks the deep inventory management and shipping features found in Shopify or WooCommerce.

4. How good is the SEO?

Surprisingly good for an automated tool. It automatically structures your headers (H1, H2), generates sitemaps, and optimizes page load speeds. For local businesses, this is often enough to rank on Google Maps and search results.

5. Can I use my own domain name?

Yes. All paid plans allow you to connect a custom domain. If you choose the "Business" plan, Durable often includes a custom domain for free for the first year.